Branding Trust: Advertising and Trademarks in Nineteenth-Century America Lecture
Branding Trust: Advertising and Trademarks in Nineteenth-Century America Lecture
As the Industrial Revolution spread through 19th-century America, the marketplace became filled with counterfeits and outright frauds. Join Jennifer Black as she discusses these elements featured in her book, Branding Trust: Advertising and Trademarks in Nineteenth-Century America and learn how businesses evolved, using innovations in advertising and marketing to protect their product, build rapport with consumers, …
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